Terra Incognita Docs: documentaries for the internationalization of nature, environmental and travels

"We are more than ever in a globalize market that is increasingly specialize, which offers a wide range of possibilities and, of course, the wider your range of territories, the more opportunities you will have to sell your product. Not to mention the great facilitates that the new technologies bring in order to expand your horizons."

EMICELA, S.A: The Canarian character of the internationalization

"For many Canary people it is hard to move abroad, and so it is to understand the know-how of tourism. We have to take advantage of our strategic location in Africa, America in Europe, and we need to integrate ourselves in the expansion that the Spanish companies are carrying out."

 

 


Winery La Geria: Exporting volcanic lava wines

Tuesday, 27 February 2018 China Croatia Slovenia

 

"We believe that having different markets from where selling our wines is beneficial so we don’t rely in just one market which may fail.  Besides, the prestige that can be obtained by selling in different parts of the world is important to raise the value of our brand."


 

Suertes del Marqués: on the way to quality and specificity outside

Suertes del Marqués: on the way to quality and specificity outside

Internationalization? "I would recommend it because in Canary Islands we have high quality products and services which can be exported. However, the “inferiority” insecurity of Canary Islands’ people creates a fear that makes they don’t face this kind of adventures. By having quality it is possible to export with guarantees."

 

 

 

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