Terra Incognita Docs: documentaries for the internationalization of nature, environmental and travels
Terra Incognita Docs S.L. is a Canarian capital company specialized in the production of high quality audiovisual content.
"The maturation of the audiovisual sector during the last 25 years has led to the development and the maturation of exhibition that has annual calls and bring together sellers and buyers of content worldwide. This facilitates the direct contact between the agents involved, which is generally something extremely important in the business world."
What is the main activity of the company nowadays?
The production of documentaries and factual entertainments specialized in nature, environment and travels.
Why is it interesting for business development to look at foreign markets?
The profitability of our production comes from international sells that is why it is important to be up-to-date regarding the demands that the different international markets present. In our case, these demands not only respond to the type of content, which of course also do, but in many cases it affects the type of format and duration as well as the quality standards. For example, the Asian market is the one that leads the way in the emission of content in 4K, so any other quality that has your production below the ultra HD is completely ruled out. So that it is a convergence of factors that makes you be more competitive in a global market.
What projects are you currently carrying out abroad? In what countries and why?
We are currently finishing to shoot a documentary series of 13 episode whose title is WILD HUNTERS, which is being produced in cooperation with RTVE. In addition to the Iberian Peninsula and the Canary Islands, we have shot in countries such as Kenya, Namibia, Finland, Indonesia, Brazil, Peru, Costa Rica, Canada, etc. The theme of the series forces us to travel to different natural environments looking for the most attractive fauna and the most spectacular actions. In order to achieve it, you have to be demanding and travel to places where this scenes are best shot.
What services or products are interesting for their internationalization?
In our case, documentary series and factual entertainment. The great transformation that we are seeing in audiovisual contents is a consequence of a change of the screening model and its consumption. This is causing a growing demand for formats which fill between 25 and 50 minutes of broadcasting in the television programming. We have to take into account these facts to design a product, as well as the creation of innovative content and providing a high quality technique to the production.
What problems have you faced when going abroad? How have you solved them? Have you received any support?
Regarding the production, it can be very tedious to get the permission of recording and to go through all the bureaucracy that is needed to move the technical equipment and the staff in some countries. Each countries have their own way of doing things and you have to adapt to their methodologies if you want to get what you want. So, you have to be open-minded in order to cope with all these drawbacks. In term of distribution, the main problem has been to adapt the material to the different technical requirement that each country or TV channel demands. Although Asia demands 4K, in other places they are not prepared for this Ultra HD broadcast and we have had to adapt to their needs, which implies an additional cost. In this sense, there is not any support and it would be important to have it, because we are in a technological transformation that forces companies to assume additional cost in order to meet the needs of their customers.
Have you achieved any achievement abroad?
The first two series produced by Terra Incognita Docs S.L. have been sold in places as different as Canada, Thailand, China, Belgium, France, Poland, Malaysia, Turkey, Czech Republic, South Korea, Hong Kong, India, or to TV channels such as Al Jazeera for the Middle East or Discovery Asia-Pacific and Italy.
Has it been easy to internationalize? How did your experience begin?
The maturation of the audiovisual sector during the last 25 years has led to the development and the maturation of exhibition that has annual calls and bring together sellers and buyers of content worldwide. This facilitates the direct contact between the agents involved, which is generally something extremely important in the business world.
Why would you recommend internationalization?
We are more than ever in a globalize market that is increasingly specialize, which offers a wide range of possibilities and, of course, the wider your range of territories, the more opportunities you will have to sell your product. Not to mention the great facilitates that the new technologies bring in order to expand your horizons. At least, in the audiovisual sector, you should have an international vision if you are looking for profitability.
Jungle Planet Teaser - English from Terra Incognita Docs on Vimeo.