Hotelequia: connected with the guests before, during and after their stay

Hotelequia: connected with the guests before, during and after their stay

Wednesday, 23 January 2019

This is the principle of Hotelequia is a Canarian Company specialized in technological solutions that focus on the tourism sector in general and, particularly, in hotel sectors. The solution offered by Hotelequia consist of a virtual assistant for Hotels or Virtual Butler that manages the guest experience on site, facilitating all internal processes to Hotel Staff, the interaction with the Client and the analysis of the information collected by the AI (Artificial Intelligence), through a platform that manage this data.

The aim is to improve customer service in the hotel sector, improving the reputation of the Hotel and the destination, obtaining the degree of satisfaction of the guest in real time.

Hotelequia is able to offer this complete, reliable and secure solution, due to the technical solvency of Intelequia Software Solution, S.L., intelequia.com, a company member of the group acknowledge by Microsoft as Gold Partner of the Year on several occasions and which is focus on cloud computing projects, artificial intelligence, mixed reality, etc. It has the following awards: Microsoft Partner, Microsoft Partner of the Year 2016 Winner and MVP Microsoft Most Valuable Professional.

"The digitalization of the physical world is approaching. In this regard Intelequia launches Hotelequia, a company specialized in tecnological solutions animed at the tourism sector in general and, particularly, the hotel sector."

All of this is combined with the experience of its founding partners in the hotel and tourism sectors - the CEO, Carmen M. Martín, has a professional career of more than 20 years in the technological sector and is a member of the office Técnica de Transformación Digital de Tenerife and one of the vice-presidents of the Asociación de Informáticos de Tenerife (Asinte); and the CTO, David J. Rodríguez, is a Microsoft Regional Director (one of the two that there are in Spain) – that makes the offer robust and that they can offer complete reliability to Hotels, helping them to transform the internal operation and to take advantage of the knowledge that arises from the interactions between the guest and the staff.

Within the digital transformation that surrounds us, both Carmen and David have been able to interpret what is coming during the next years of the revolution of the “internet of things” (IoT), which refers to the relationship between the objects and the people, even between objects themselves, which will connect with each other and with the Net and will offer data in real time.

Within the digital transformation that surrounds us, both Carmen and David have been able to interpret what is coming during the next years of the revolution of the “internet of things” (IoT), which refers to the relationship between the objects and the people, even between objects themselves, which will connect with each other and with the Net and will offer data in real time.

In this regard, companies are in a globalized world where offering these services, locally, nationally or internationally, is a principle of Hotelequia.

Advances in this new revolution

According to Carmen M. Martín, the revolution derives from the need to be connected. “In our islands we are aware of the importance of becoming a smart environment, so it is clear that the digital training is the best way.”

And that transformation, that revolution reaches all aspects of our environment and sectors. For example, in the tourism sector comes new challenges, profiles, new concept of the hotel, increase of business tourism… hence the importance of being connected with them before, during and after their visit through apps, virtual butlers (chabot) and the subsequently data collection that this technology allows. 

In short, it is an app, a solution that combines artificial intelligence (AI) with the latest technologies and data processing.

Thus, the hotels sector, through this virtual assistant, can offer service solutions to customers without the need for them to install any app on their mobile devices or Smartphones, accessing to available channels of instant messaging  such as Facebook, Skype or its own web; interacting through smart speakers in the rooms or even through interfaces developed in the SmartTVs.

Demand of this technology

Technology is commonplace in every area. In this case, it is the tourist sector in general and, particularly, the hotel sector. Since the key points, the added value that the staff will have with this solution in the hotel will increase notably the improvement of the daily productivity through the analysis of collected data, the service of third parties, the increase of sales (due to more direct bookings and increase of internal sale), monitoring in real time, customized services, 24/7 direct communication with the staff, direct notifications to the supervisor and technical service.

It is essential to highlight the advantages as an added value that the hotel can offer the guest with this new technology, since he/she will received a customized attention through the different communication channels (chat, smart speakers, …) and instant access to hotel services, tourist information, facilitate the pre-check-in and check-out and/or be able to make bookings and direct payments.

Another highly innovative aspect is the connection with solutions based on domotics and automation of processes in the sector: door-opening, shutters, air conditioner, music (Spotify), voice assistants (Cortana, Alexa, Google Home) and other IoT devices. The evolution that is expected in the next few years in this industry is a key factor in the growth expectation of the company.

Expectations for the company in the sector

According to the presentation of the Observatorio de la Industria Hotelera Española, the sector “continues in a virtuous circle which is essential for the Spanish economy”. And the hotels will beat all the records in prices and profitability this year (2018). (Source HOTELTUR.)

In any case, the sector faces the following challenges:

- Increase the income per tourist.

- Companies should focus on the development of the brand and the loyalty.

- Invest in technology to get to know the customer better.

- Watch over the strategies of the CSR (corporate social responsibility)

- Confront the new investment model that separates the ownership from the management.

- Fight against the seasonality.

Internationalization

The service is available for Hotels all over the world. The virtual butler will be available in English and Spanish for the use and availability of guests of all nationalities. Our innovation offers great advantages to the hotel sector in order to keep the leadership of the sector worldwide.

In this regard, we encourage all companies to start their internationalization process with global products, as in our case, the technological one, since its implementation can occur anywhere, although the size of your company is not large.  It is important to bear in mind that in the globalized world where we are, we must not only be there, but also be visible so that this internationalization comes to fruition.

Laura Lima Ávila
Marketing Executive
Tel: +34 672 459 221 / +34 922 255 231
Mail: laura.lima@hotelequia.com
Web: www.hotelequia.com

Additional information: Intelequia o la nube de la internacionalización

 

Translated by: Haridian Suárez González, January 22nd 2019

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