Alpha Intelligence, a safe bet on internationalization
Alpha.i is a pioneer company in the application of the interactive video in the knowledge transfer and the online education.
Established also in San Francisco-Silicon Valley, it is certified vendor of the World Bank and the Inter-American Development Bank, among other international organizations. In Spain, it works for entities like the Spanish Agency for International Development Cooperation (AECID), the International University of La Rioja (UNIR), the CEDDET Foundation… developing online formation based on interactive video.
"Our company followed a normal process when we settled in UU EE and a something more demanding process when finding and developing our brand and an appropriate message for that market."
Particularly, Alpha.i supports organizations with the strategy of creating and evolving formation to eLearning-Hypermedia, videos and interactive contents, in a successful way by reducing time and production costs. Besides this, it develops (Creation and Production) Interactive videos platforms, Hypermedia-Videos and contents and allows professionals in order to teach-interact online with their audiences.
The company’s head office is in Tenerife, Canary Islands, where they make the R&D&I development, the audiovisual production and the software programming and since May 2015 they have a subsidiary, eckium, in San Francisco, California, USA.
Currently, what is the main activity of the company?
Counseling organizations in the strategy of how to transfer knowledge and create and evolve formation to eLearning-Hypermedia, videos and interactive contents, together with the development (Creation and Production) of Interactive video platforms, Hypermedia-Videos and contents, training professionals to teach-interact online.
Why do you think it is interesting for business development to look at foreign markets?
As a company in the ICT and Audiovisual sector, we were born internationalized because of the necessity of selling in other markets and also due to the fact of belonging to a globalized sector.
What projects are you carrying out currently abroad? In what countries and why?
We are and we were born as an international company. From the beginning we have worked with clients from United States and Latin America and through institutions like the World Bank and the Inter-American Development Bank (IDB).We also participate in International Tenders, being recently awarded a tender from the IDB, jointly with the CEDDET Foundation.
What problems have you faced when going outside? How did you solve them? Have you received any support?
It is true that there are certain barriers when entering new markets. Our company followed a normal process when we settled in UU EE and a something more demanding process when finding and developing our brand and an appropriate message for that market.
Have you get any international achievement?
Yes, from the beginning. Our first contact was with the outside. And without any doubt the creation of our subsidiary in San Francisco- Silicon Valley. As a brand, keep our international client portfolio. The World Bank and the Inter-American Development Bank have us in their certified vendor system and that was also an important step.
Has it been easy going outside? How did your experience start?
As we have said, we are a company that was born with an international point of view and we didn’t conceived the idea of creating a brand that did not cover other foreign markets. Mainly because being a company who works in the ICT and Audiovisual sector, it is required a constant evolve of R&D&I and approaching global opportunities.
Why would you recommend go outside?
The international experience enriches and makes our company and our team grows in Canary Islands, providing our professionals with a big and global vision, and where acting as a production and I&D factory, we support the business development in other markets.
Mario Sánchez Moreno
Director de alpha.i
Tel: +34 922 468 420
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Translated by Miguel A. Díez Tellez / Laura Falcón Gil, 29 March 2017