“Energy is waiting for you” and “Canary way to surf” are the promising titles of the two new campaigns that present the Canary Island to their visitants in the ITB (International Tourism Bag) in Berlin. The campaigns highlighted a unique climatic conditions and wide activities that are offered in the archipelago.
Relaxing Holidays thanks to the best weather of the world
The stand of the Canary Islands spotlights its weather, which is the main reason for international tourist to visit the archipelago. With a ambient temperature on average of 18ºC during winter and 23ºC at summer; and around 5,000 light hours the archipelago have the major hours of sunlight per year, in other words, it has the most the major sunlight hours in Europe. In addition, the archipelago has a wide range of activities that invite anyone who visits to relax and indulge in its beauty, which helps travellers escape from their daily routines.
Well-being, sport activities
Mild weather, hotel facilities near to the see, an amazing nature, relaxing spa treatments, wide variety of watersports and outdoor activities, as well as the exquisite Spanish food are just few of the many possibilities that the Canary Islands can offer. To show this benefits to the ITB visitants, The Canary launched two new campaigns in the fair, the first is “Energy is waiting for you” which includes a continuous Canary cheese and wine tasting. The second campaign is “The Canary way to surf” which offers fresh juices to provide an invigorating experience.
Raising tourist numbers
The raising tourists’ numbers show that most of the visitants of the Archipelago are from Germany. According with a FRONTUR study (National Spanish Tourism), the percentage of German tourist in the islands increased in 2014 to 9%, around 3 million people. To contrast, last year it was 2.6 million people. While Gran Canaria and Tenerife received most number of them.