Tools for Internationalization
PROEXCA organizes business meetings so as to encourage closer business and institutional relations between the Canary Islands and other surrounding regions.
The main objectives of this type of action are as follows:
The main objectives of this type of action are as follows:
- Put Canary Islands businesses into contact with potential trade or industrial partners from the participating countries; and, as a result, expand our penetration in these countries by favouring direct establishment.
- Reinforce and consolidate the already existing trade activities of Canary Islands businesses in the area.
- Reinforce inter-institutional cooperation as it relates to the internationalization activities of Canary Islands businesses.
As part of the Sector Plans, PROEXCA carries out Point of Sale Promotional Campaigns for the purpose of getting Canary Islands products onto the shelves of the major distribution chains in the target markets as well as facilitating the entry of these products into the chains’ permanent offer.
These campaigns help boost the knowledge and consumption of quality foods from the Canary Islands among customers at the points of sale targeted in the promotions
These campaigns help boost the knowledge and consumption of quality foods from the Canary Islands among customers at the points of sale targeted in the promotions
These are group trips taken to a target market by several companies in the same sector or different sectors.
PROEXCA conducts trade missions primarily so that Canary Islands businesses may discover the production and distribution characteristics of the target markets as well as position their products in new markets
Characteristics:
Types of Trade Missions:
Outbound: These are undertaken by a group of companies from a single sector or different sectors to a potential target market.
Inbound: Inbound missions are a chance to reveal what our businesses have to offer foreign professionals and potential buyers who travel to the Islands from the target markets.
PROEXCA conducts trade missions primarily so that Canary Islands businesses may discover the production and distribution characteristics of the target markets as well as position their products in new markets
Characteristics:
- Modern and efficient mechanisms for entering new markets.
- Opportunities to present products and services.
- They allow for the observation of competitors.
- They facilitate direct contact with a wide range of professional buyers.
- They make it possible to identify strengths and weaknesses for competing in the market.
- Business experience.
- Important mechanisms for making contacts and initiating business with potential buyers.
- Opportunities to conduct business intelligence tasks.
- They make it possible to expand market shares, strengthen ties with current clients and capture new ones or potential buyers.
Types of Trade Missions:
Outbound: These are undertaken by a group of companies from a single sector or different sectors to a potential target market.
Inbound: Inbound missions are a chance to reveal what our businesses have to offer foreign professionals and potential buyers who travel to the Islands from the target markets.
One of the most direct and immediate ways to enter a new market is by participating in International Trade Fairs.
These international events are unique opportunities that gather together the world offer of one or various specific sectors at a single place and time. It is also worth noting that in recent years they have become very effective instruments given that they provide more benefits and bring about more rapid results than any other promotional instrument.
As part of the Sector Plans, PROEXCA organizes group participation by companies at the major international trade fairs
These international events are unique opportunities that gather together the world offer of one or various specific sectors at a single place and time. It is also worth noting that in recent years they have become very effective instruments given that they provide more benefits and bring about more rapid results than any other promotional instrument.
As part of the Sector Plans, PROEXCA organizes group participation by companies at the major international trade fairs
PROEXCA designs and carries out custom advertising campaigns and public relations events with an aim to boost knowledge of the products based on the needs established in the action plan developed for each sector.
